The spirit of French-Italian luxury lifestyle brand Chez Dede existed long before artist Andrea Ferolla and designer Daria Reina launched the company and opened their concept store in Rome. A couple in life, and also in creativity, the pair used to send playful branded gifts to friends and clients – the positive feedback they received was what inspired the husband and wife team to bring Chez Dede to life.
Since it opened its doors in 2015, the Chez Dede store has grown somewhat of a cult following. For those in the know, every Rome city break should include a visit to the dazzling emporium of curiosities. Located on the bohemian Via di Monserrato - now home to some of the city’s finest artisanal boutiques – the store is a dedication to Andrea and Daria’s love of travel and exploration and testament to their passion for excellent craftsmanship. Stepping into the world of Chez Dede is like stepping into a particularly welcoming and stylish Aladdin’s cave. You’ll find a curated selection of ready-to-wear fashion, homeware, small ‘éditions de charme’, art, books, international collaborations and vintage gems. Amongst these you will also discover what Chez Dede is most famous for is their tote bag: Le Grand Sac.
Daria envisaged Le Grand Sac whilst on holiday. A bag that is as elegant as it is practical and versatile; that could be used for travelling as well as on the beach or for an evening out. Made in Rome from fine Italian leather, each tote is a celebration of a place and designed to evoke the spirit of that destination, conveyed through unique silkscreen prints and typography. From Capri to Santorini and Singapore to St. Barth, the locations are exceptionally beautiful, iconic, and, most importantly, hold a wealth of meaning to their creators.
And now, we are proud to introduce our very own Le Grand Sac collaboration, that pays homage to the home of our Chelsea flagship store: the Fulham Road in West London. The limited-edition ‘Fulham Rd SW3’ bag features an exclusive indigo and red ‘rivers of fire’ print designed by OKA, inspired by a 14th century French tapestry. It’s just what this summer calls for: it is equally at home carrying all your Hyde Park picnic essentials as it is accompanying you on a glorious British staycation.
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