Our Brand Journey - OKA
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Brand Journey
Brand Journey 1999
In 1999, Annabel Astor, Sue Jones and Lucinda Waterhouse launch OKA Direct as a mail order interiors company. The first catalogue features hand-crafted rattan accessories and storage, inspired by ancient designs from the Far East that have been adapted for modern life in the West.

Brand Journey 2000
At the turn of the new millennium, OKA opens the doors to its first shop in Parson’s Green, West London. Over the next decade, OKA shops pop up in some of the UK’s prettiest market towns such as Saffron Walden, Harrogate, Broadway and Froxfield.

Brand Journey 2001
OKA enters the digital age with the launch of an ecommerce website. A Trade Service soon follows, offering special discounts to interior designers, property developers and commercial businesses. The range continues to grow with the addition of tableware and a hugely popular collection of painted furniture.

Brand Journey 2002
OKA introduces a Wedding List to help newly engaged couples furnish their first home together. Current OKA classics such as Chinese Wooden Trunks and the Carmargue Chair make their first appearance.

Brand Journey 2005
The problem of the unpredictable British weather is solved with OKA’s All-Weather Rattan outdoor furniture range. Made from aluminium and covered in woven synthetic ‘rattan’, it looks exactly like the real thing but can be left outside 365 days a year, come rain or shine.

Brand Journey 2006
In 2006, fragrance pioneer Cath Collins introduces her collection of beautiful room fragrances (and expert nose) to the OKA family. Now known as Scent For Living, the range of candles and fragrance diffusers offers unique scents reminiscent of evocative settings such as sun-filled English country gardens and snow-covered pine forests.

Brand Journey 2010
In 2010, OKA launches its own Interior Design Service for those who need a little help when it comes to decorating and furnishing their home. To date, the Interior Design Team have worked on projects of all shapes and sizes, both at home and overseas – from a water tower in London to a chalet in Switzerland to a beach house in Antibes.

Brand Journey 2013
World-renowned British interior designer, Nicky Haslam, collaborates with OKA on a collection of gothick-inspired furniture and accessories, influenced by pieces in his own home. Following its success, a second collaboration arrives in 2015.

Brand Journey 2015
Sue Jones designs a ‘new meets old’ interiors scheme for a brand new apartment in Battersea Power Station - an iconic industrial London landmark on the River Thames that is soon to be rebuilt and re-launched as the heart of a thriving and diverse London community.

Brand Journey 2013
2016 was an exciting year for new collaborations. Floral stylist and author Willow Crossley launched her first collection of pre-tied faux flower arrangements in the autumn, and is set to release her second collection in 2017. OKA also partnered with Edward Bulmer Natural Paints to supply paints for our Interior Design Service projects and our seasonal room sets in-store.

Brand Journey
Brand Journey 1999
In 1999, Annabel Astor, Sue Jones and Lucinda Waterhouse launch OKA Direct as a mail order interiors company. The first catalogue features hand-crafted rattan accessories and storage, inspired by ancient designs from the Far East that have been adapted for modern life in the West.

Brand Journey 2000
At the turn of the new millennium, OKA opens the doors to its first shop in Parson’s Green, West London. Over the next decade, OKA shops pop up in some of the UK’s prettiest market towns such as Saffron Walden, Harrogate, Broadway and Froxfield.

Brand Journey 2001
OKA enters the digital age with the launch of an ecommerce website. A Trade Service soon follows, offering special discounts to interior designers, property developers and commercial businesses. The range continues to grow with the addition of tableware and a hugely popular collection of painted furniture.

Brand Journey 2002
OKA introduces a Wedding List to help newly engaged couples furnish their first home together. Current OKA classics such as Chinese Wooden Trunks and the Carmargue Chair make their first appearance.

Brand Journey 2005
The problem of the unpredictable British weather is solved with OKA’s All-Weather Rattan outdoor furniture range. Made from aluminium and covered in woven synthetic ‘rattan’, it looks exactly like the real thing but can be left outside 365 days a year, come rain or shine.

Brand Journey 2006
In 2006, fragrance pioneer Cath Collins introduces her collection of beautiful room fragrances (and expert nose) to the OKA family. Now known as Scent For Living, the range of candles and fragrance diffusers offers unique scents reminiscent of evocative settings such as sun-filled English country gardens and snow-covered pine forests.

Brand Journey 2010
In 2010, OKA launches its own Interior Design Service for those who need a little help when it comes to decorating and furnishing their home. To date, the Interior Design Team have worked on projects of all shapes and sizes, both at home and overseas – from a water tower in London to a chalet in Switzerland to a beach house in Antibes.

Brand Journey 2013
World-renowned British interior designer, Nicky Haslam, collaborates with OKA on a collection of gothick-inspired furniture and accessories, influenced by pieces in his own home. Following its success, a second collaboration arrives in 2015.

Brand Journey 2015
Sue Jones designs a ‘new meets old’ interiors scheme for a brand new apartment in Battersea Power Station - an iconic industrial London landmark on the River Thames that is soon to be rebuilt and re-launched as the heart of a thriving and diverse London community.

Brand Journey 2016
2016 was an exciting year for new collaborations. Floral stylist and author Willow Crossley launched her first collection of pre-tied faux flower arrangements in the autumn, and is set to release her second collection in 2017. OKA also partnered with Edward Bulmer Natural Paints to supply paints for our Interior Design Service projects and our seasonal room sets in-store.

Brand Journey
Brand Journey 1999
In 1999, Annabel Astor, Sue Jones and Lucinda Waterhouse launch OKA Direct as a mail order interiors company. The first catalogue features hand-crafted rattan accessories and storage, inspired by ancient designs from the Far East that have been adapted for modern life in the West.

Brand Journey 2000
At the turn of the new millennium, OKA opens the doors to its first shop in Parson’s Green, West London. Over the next decade, OKA shops pop up in some of the UK’s prettiest market towns such as Saffron Walden, Harrogate, Broadway and Froxfield.

Brand Journey 2001
OKA enters the digital age with the launch of an ecommerce website. A Trade Service soon follows, offering special discounts to interior designers, property developers and commercial businesses. The range continues to grow with the addition of tableware and a hugely popular collection of painted furniture.

Brand Journey 2002
OKA introduces a Wedding List to help newly engaged couples furnish their first home together. Current OKA classics such as Chinese Wooden Trunks and the Carmargue Chair make their first appearance.

Brand Journey 2005
The problem of the unpredictable British weather is solved with OKA’s All-Weather Rattan outdoor furniture range. Made from aluminium and covered in woven synthetic ‘rattan’, it looks exactly like the real thing but can be left outside 365 days a year, come rain or shine.

Brand Journey 2006
In 2006, fragrance pioneer Cath Collins introduces her collection of beautiful room fragrances (and expert nose) to the OKA family. Now known as Scent For Living, the range of candles and fragrance diffusers offers unique scents reminiscent of evocative settings such as sun-filled English country gardens and snow-covered pine forests.

Brand Journey 2010
In 2010, OKA launches its own Interior Design Service for those who need a little help when it comes to decorating and furnishing their home. To date, the Interior Design Team have worked on projects of all shapes and sizes, both at home and overseas – from a water tower in London to a chalet in Switzerland to a beach house in Antibes.

Brand Journey 2013
World-renowned British interior designer, Nicky Haslam, collaborates with OKA on a collection of gothick-inspired furniture and accessories, influenced by pieces in his own home. Following its success, a second collaboration arrives in 2015.

Brand Journey 2015
Sue Jones designs a ‘new meets old’ interiors scheme for a brand new apartment in Battersea Power Station - an iconic industrial London landmark on the River Thames that is soon to be rebuilt and re-launched as the heart of a thriving and diverse London community.

Brand Journey 2016
2016 was an exciting year for new collaborations. Floral stylist and author Willow Crossley launched her first collection of pre-tied faux flower arrangements in the autumn, and is set to release her second collection in 2017. OKA also partnered with Edward Bulmer Natural Paints to supply paints for our Interior Design Service projects and our seasonal room sets in-store.