What is OKA all about? Simply put, it’s a love affair with living well. Since the very beginning, we’ve been on a mission to create things that make time spent with friends and family more memorable. We believe that’s the secret to living beautifully: enjoying it.
OKA started small, with three women bringing unique designs from around the world to shoppers in the UK. Lady Annabel Astor, a serial entrepreneur on a mission to find special items with which to decorate her vacation home, invited two friends along—her sister-in-law Sue Jones, whose decorating pedigree included stints at Jasper Conran and Colefax and Fowler, and Lucinda Waterhouse, a skilled horticulturist whose company made exquisite faux flowers. Together they set out to create a catalogue of charming home upgrades.
From the start, the OKA team has called on talented artisans from all over the world to bring its ideas to life. Our furniture and homewares prioritize beauty, comfort and style, but we choose items for their integrity, not because they fit a prescribed look. The magic of OKA is the mix: hand-picked global treasures, rich textures and patterns, and timeless furniture profiles. It’s ever-changing but unwaveringly British; elegant and easy-going; sophisticated but never stiff.
And our name? OKA is a phonetic take on ochre, a color that nods to the East, yet feels innately British. A blend of cultures and aesthetics working in perfect harmony, which is at the heart of everything we do.
Building on over two decades of collections, 14 experiential stores in the UK and two in the US (with more on the way), a website and an ideas-packed magazine, we’ve become a destination for lovers of home, season after season. And the more we continue to follow our passion for design, the more we inspire others to find theirs.
The heart of OKA’s design process is travel and exploration, which is woven into every creation. Under the guidance of Co-Founder and Creative Director Sue Jones, our team travels extensively, finding inspiration in every corner of the earth, often in the most unexpected places. From vintage markets to mountainous villages, nowhere is off limits and everywhere has the power to inspire something beautiful.
Our suppliers are skilled craftsmen and women who draw upon years of experience and time-honored techniques to create unique and high-quality products. We work closely with all our partners to support the needs of their businesses and ensure all our products are made to ethical standards.
From time to time, we also partner with leading designers and makers around the world who share our design ethos, to release capsule collections or special products.
1999 - Our founders launched OKA Direct in the UK as a mail order interiors company; the first catalogue featured handcrafted rattan accessories and storage.
2000 - At the turn of the millennium, OKA opened the doors to its first store in Parsons Green, West London. Our famously realistic faux flowers also made their debut.
2001- OKA entered the digital age with the launch of a website. A dedicated Trade Sales team soon followed, offering exclusive discounts to interior designers, property developers and commercial businesses.
2010 - OKA launched its own Interior Design Service to work on projects of all shapes and sizes, both at home and overseas. We also opened our flagship store on Fulham Road in Chelsea, London, showcasing our entire collection.
2018 - The OKA App launched in 2018, making it much easier for customers to shop anywhere, anytime.
2019 - This year saw OKA celebrate 20 years at the forefront of interiors and design. We also launched a US website, offering our collections to customers across the pond for the first time.
2020 - Tailored by OKA, our premium handmade-to-order sofa service made its debut, as did a four-aroma collection of home fragrances, comprised of candles made by Cire Trudon, France’s oldest chandler, with diffusers to match.
2021 - A huge milestone for OKA: the opening of our first US store, located in Houston, Texas. Stay tuned for more updates.