Privacy Policy
At OKA, we’re committed to protecting and respecting your privacy. This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure. We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Who are we?
OKA Direct Ltd.
Company Number: 03722366
Registered Office: 166 Purchas Road, Didcot, Oxfordshire OX11 7BF
Registered in, and governed by the laws of, England and Wales.
How do we collect information from you?
We obtain information about you when you use our website, when you place an order, request a catalogue, join our mailing list, enter a competition, submit feedback or apply for a vacancy.
What type of information is collected from you?
The personal information we collect might include your name, address, email address, email click through information, IP address, and information regarding what web pages are accessed and when. If you make a purchase online, over the telephone or for a mailorder from a store, your card information is not held by us, it is collected by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.
If you have applied for a job, we will collect your CV, covering letter and contact details.
Why Is It Being Collected?
We use the information we hold on your records for operational purposes, for example processing your order, dealing with queries, tracking deliveries, reviewing past purchases. Your order history enables us to tailor our product range and marketing information (e.g. promotions and special offers) to your requirements.
If you opted in, we also use the information to keep you up to date with OKA: mailing new catalogues and sending emails as appropriate. You can opt-out at any time. If you have opted in, we may make your postal mailing list available to carefully selected companies. You can opt-out at any time.
For purposes of quality control and training, calls and emails may be monitored.
How long do you retain data?
We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us. You may check details on how long we retain information by contacting the Data Protection Officer.
How will it be used?
We may use your information to:
- Process any orders that you have made.
- To carry out our obligations arising from any contracts entered into by you and us.
- Dealing with entries into a competition;
- Seek your views or comments on the products or services we provide.
- Notify you of changes to our services;
- Send you communications which you have requested and that may be of interest to you, including: Catalogues, Mailings, Activities, Promotions and Product Launches.
- If you have opted in to hear from carefully selected partners.
Who has access to your information?
We may pass your information to our third-party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to post your order, mail you a catalogue or fulfil a made-to-order purchase). However, when we use third-party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties for them to use for their own direct marketing purposes, unless you have opeted-in to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
When you are using our secure online payment page, placing an order by telephone or mailorder through a store, your order is processed by a third-party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us. We may transfer your personal information to a third-party as part of a sale of some or all of our business and assets to any third-party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
When you have consented to recive marketing from selected partners, we use data pools to fulfil this request. Data pools are groups of retailers who share information on what their customers buy. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. This pooled information is analysed to understand consumer's wider buying patterns. From this information, customers are sent tailored communications containing suitable communications that should be of interest to them based on what they like to buy. We do not share email addresses for the purposes of data pooling. You may unsubscribe from these at any time by emailing: [email protected] or by calling 03330 042 042.
Your choices
You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us, you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.
We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.
You can change your marketing preferences at any time. If you are web customer, and have created an account, you can amend your preferences in the My Account pages. Alternatively, you can contact us by email: [email protected] or by calling 03330 042 042.
How you can access and update your information
The accuracy of your information is important to us.
If you would like to amend any of your information you can do so in the following ways: If you are web customer, and have created an account, you can amend your details in the My Account pages.
- You can email [email protected].
- You can write to Data Protection Officer, OKA, 2nd Floor, 37 Ixworth Place, London SW3 3QH.
- Or call 03330 042 042.
You have the right to ask for a copy of the information OKA holds about you via a Subject Access Request.
Security precautions
When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Profiling
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. You can opt-out of profiling by writing to Data Protection Officer, OKA, 2nd Floor, 37 Ixworth Place, London SW3 3QH.
Cookies
What Are Cookies?
A cookie is a small text file that is saved to the hard drive of your computer, mobile phone or tablet, when you access a website. Cookies are a well-known technology that is used by most websites in order to make the website work more efficiently.
Similar Technologies
Pixels and web beacons are tiny images that may be found within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you opened an email or interacted with ads. Pixels can also allow us and third parties to place Cookies on your browser.
Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve the your Oka experience, for example, by enabling features, remembering your preferences and speeding up site functionality.
What do Cookies do?
Cookies enable us to collect information on a number of things, including recognising your device (so we can display the mobile version or tablet version of our website if you are viewing on a mobile device). Cookies also show us how you use our website and which pages you visit and allow us to customise your experience. They also provide information that helps us monitor and improve our website's performance.
How does OKA use Cookies?
We have divided our cookie use into four categories.
Necessary
These are the cookies that are essential for our website to operate effectively. They include cookies that allow you to access restricted areas of our website, or remember your cookie preferences. Necessary cookies can only be disabled by changing your internet browser settings, although this may mean our website will not function as intended.
Advertising
Advertising cookies are third-party cookies which are used to provide you with advertisements relevant to you and your interests. This may result in you seeing these advertisements on our website and on other websites you visit.
We partner with Rakuten Advertising, who may collect personal information when you interact with our site. They are a data Controller and their collection and use of this information is subject to their privacy policy located here (link opens in new windows - please note that we can't be responsible for the content of external websites):
https://rakutenadvertising.com/en-uk/legal-notices/services-privacy-policy/
You can revoke your consent from Rakuten here
In general, you can opt-out of advertising cookies by following these links (link opens in new windows - please note that we can't be responsible for the content of external websites):
http://optout.networkadvertising.org/
http://optout.aboutads.info/
https://www.youronlinechoices.com/
Your mobile device has settings that allow you to control whether ad partners can use information about your use of mobile applications to show ads to you. On iOS devices, this setting is called “Limit Ad Tracking” and on Android devices, this setting is called “Opt out of Ads Personalization.”
Personalisation
We use personalisation cookies to understand how you use our website across all your devices, by pseudoanonymously matching your devices to you. This will include us keeping track of your browsing history and activity to help us identify you. This will allow us to provide you with targeted marketing on our website, by email and on other websites through other marketing channels.
You can disable these cookies through your browser settings:
- Chrome: Go to Preferences; then go to Privacy and Security
- Safari: Go to Preferences; then go to Privacy
- Explorer: Go to Internet Options; then go to Privacy
Analytics
These cookies allow us to recognise and keep track of the number of visitors to our website, and see which pages you view. This allows us to improve the functionality and design of our website, for example by ensuring you can easily find the content you are interested in. We partner with Google Analytics for these purposes. The data is aggregated and anonymised, which means we cannot identify you as an individual.
You can stop these cookies being dropped by downloading the Google browser add-on located here (Link opens in new windows - please note that we can't be responsible for the content of external websites):
https://tools.google.com/dlpage/gaoptout/
Internet browsers can increasingly be used to block Google Analytics:
- Chrome: Go to Preferences; then go to Privacy and Security
- Safari: Go to Preferences; then go to Privacy
- Explorer: Go to Internet Options; then go to Privacy
The data is aggregated and anonymised, which means we cannot identify you as an individual.
3rd Party Providers
Some 3rd party cookies may be enabled on your device when you engage with content from external platforms which is embedded in our website.
Our service providers use cookies and those cookies may be stored on your computer when you visit our website. Two principle service partners in this regard are Facebook and Google.
We use Facebook Pixel Manager to help us to track and analyse user behaviour on our website. Facebook Pixel Manager uses a pixel placed on our website It helps track conversions from Facebook ads, optimise ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.
You can view the privacy policy of this service provider at (link opens in new windows - please note that we can't be responsible for the content of external websites):
https://www.facebook.com/business/learn/facebook-ads-pixel
We use Google Tag Manager to manage tracking and analytics on our website.
This service uses cookies to manage JavaScript and HTML tags used for tracking and analytics on our website.
You can view the privacy policy of this service provider at (link opens in new windows - please note that we can't be responsible for the content of external websites):
https://www.google.com/analytics/tag-manager/
How long do OKAs Cookies stay on your device?
The length of time that our cookies will stay on your device varies from cookie-to-cookie. Some are known as ‘session cookies’ which will only stay on your device whilst you are viewing our website. Others cookies, known as ‘persistent cookies’ will stay on your device for a longer period. Some ‘persistent cookies’ will expire after a certain length of time, and others will stay on your device until they are deleted, typically by changing your browser settings.
- Chrome: Go to Preferences; then go to Privacy and Security
- Safari: Go to Preferences; then go to Privacy
- Explorer: Go to Internet Options; then go to Privacy
Can I enable ‘Do Not Track’?
Do Not Track (DNT) is a feature offered by some browsers, with some newer browsers offering it as default. It sends a signal to websites to request that your browsing isn't tracked by third party ad, social networks or analytic companies. Our website doesn’t currently respond to DNT requests as there’s no industry-wide uniform standard to how DNT requests are managed. We'll continue to review DNT and other new technologies, but won't respond to DNT requests.
Corporate subscribers
Corporate Subscribers may receive relevant promotional materials from Oka via email if they consent to it. A Corporate Subscriber can stop any such communication by choosing to opt out of the communication for example following an unsubscribe link in the email.
Corporate Subscribers can receive notice of promotional offers by phone or postal mail as a matter of Oka’s legitimate interest, given that Oka will screen its Corporate Subscribers preferences against public opt out registries in the UK. A Corporate Subscriber can stop any such communication by choosing to opt out of the communication for example by communicating such preferences to an Oka representative at any time. Service communication to Corporate Subscribers continues as a matter of legitimate interest and cannot be opted out of.
Links to other websites
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.
In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site.
Transferring your information outside of the eea
As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Economic Area (“EEA”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while outside the EEA , your information may be transferred outside the EEA in order to provide you with those services.
Data protection officer
Any questions regarding this Policy and our privacy practices should be sent by email to [email protected] or by writing to Data Protection Officer, OKA, 2nd Floor, 37 Ixworth Place, London SW3 3QH.
Complaints
Data subjects are able to complain to OKA about: How their personal data has been processed, How their request for access to data has been handled, How their complaint has been handled, Appeal against any decision made following a complaint. To do so, lodge a complain by contacting the Data Protection Officer (details above). Complaints should be resolved with one month.
Review of this policy
We keep this Policy under regular review. This Policy was last updated in May 2018.